EA: SimAnimals

The Sims Label Announces Winifred Phillips as the Composer of the Original Score for SimAnimals(TM)

Available January 21, 2009 SimAnimals Allows You to Take the Wild
World of Animals into Your Hands

REDWOOD CITY, Calif., Nov 20, 2008 (BUSINESS WIRE) –

Electronic Arts Inc. (NASDAQ:ERTS) today announced that award-winning composer Winifred Phillips will score the theme music for the newest IP in The Sims(TM) family, SimAnimals(TM). Winner of four Game Audio Network Guild Awards, Phillips has been repeatedly recognized for her contributions to videogames, TV and radio.Most recently she was nominated for a Hollywood Music Award for her work on Speed Racer: The Videogame.Now,her talents will be used to make the forest come alive in SimAnimals!

“Our goal was to give a unique and sophisticated voice to the game,” said Robi Kauker, Audio Director for The Sims Label. “Drawing inspiration from pieces like Prokofiev’s Peter and The Wolf, we found the context of the game gave us plenty of opportunity for the timelessness of the orchestra’s instruments and the rich range of Winifred’s compositions.”

In SimAnimals, you can venture into the wild world of animals like never before. You have the power to reach out and touch, pick up and move everything in the forest from squirrels and foxes to trees and flowers. As you journey deeper and deeper into the forest, you can feed a bear what he craves, pick up a rabbit or a hedgehog and bring him to his friends or water your favorite tree and watch it grow. Throughout your voyage you will make new animal friends and discover what other creatures lurk in the wild. In SimAnimals, you have the ability to engage wild animals, experience life in the forest and run the wild!

Your journey through the forest is comprised of many small musical moments that combine as the soundtrack. Each location starts off with a unique score, from strains of Celtic music for ancient castle ruins to the funky groove of the old junkyard. Small melodies of solo orchestra instruments underscore the big events of the animals’ lives and fully orchestrated moments define the player’s choices in the world. The music is designed to ground the complexities of the animal’s life in the human scale of emotions. As the fortunes of the world reflect the player’s interactions and creative, fun and mischievous choices, the music gives voice to a forest rejoicing or suffering. When the individual animals are in distress due to neglect, the music calls out, and during moments of pure happiness, like the arrival of a new born, the music shares the tender warmth.

“We are very excited about the caliber of music being included in SimAnimals. We needed the music to reflect the status and mood of the game and Winifred has nailed that with her score,” said Sam Player, Executive Producer of SimAnimals. “As you move through the game, you will hear how your choices are affecting the forest through the music, whether that be upbeat and light when the forest is happy or dramatic and dark when the forest is not so happy.”

Phillips is an American music composer for video games and radio as well as a published fantasy author. Working with music producer Winnie Waldron, Phillips has written music for the video games Shrek the Third, The Da Vinci Code, Charlie and the Chocolate Factory and God of War. Her work on the God of War video game received an Interactive Achievement Award in the category of “Outstanding Achievement in Original Music Composition” from the Academy of Interactive Arts and Sciences.

“It is extremely inspiring for my music producer Winnie Waldron and I to be involved in a blockbuster project like SimAnimals, where the music sets the tone for the entire user experience,” said Phillips. “Working on a brand new game allows me to have creative control over the sound from the start with nothing to compare it to, which is invigorating and quite an honor.”

For more information about SimAnimals, please go to www.SimAnimals.com.

GTA IV: The Lost and Damned

Rockstar Games Announces its First Episode of Downloadable Content for Grand Theft Auto IV: The Lost and Damned

New York, NY – November 20, 2008 – Rockstar Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is proud to announce that the eagerly anticipated first episode of downloadable content, Grand Theft Auto IV: The Lost and Damned, will be coming to the Xbox 360® video game and entertainment system via Xbox LIVE® online entertainment network. Available exclusively on Xbox LIVE worldwide on February 17, 2009, The Lost and Damned will feature all new content and is the first of two episodes announced for Grand Theft Auto IV on Xbox 360.

“Making these episodes has enabled us to expand the narrative and the experience of interacting with a game world in really innovative ways,” said Sam Houser, Founder of Rockstar Games. “We hope fans of the game enjoy the new way of experiencing life in Liberty City contained in this first episode.”

Since its launch in April, Grand Theft Auto IV has garnered unprecedented praise and acclaim worldwide. Developed by series creator Rockstar North and set in Liberty City, The Lost and Damned features a new main character and plot that intersects with the storyline of Grand Theft Auto IV; new missions that offer an entirely fresh way to explore Liberty City with new multiplayer modes, weapons and vehicles; and a diverse soundtrack with additional music – all with the incredible production values that are the trademarks of Grand Theft Auto.

Grand Theft Auto IV: The Lost and Damned requires players to have the full version of Grand Theft Auto IV for Xbox 360 and Xbox LIVE membership to download. Further details, including pricing, will be announced soon. For more information, please visit www.rockstargames.com/IV.

WoW: Wrath of the Lich King – Fastest-Selling PC Game Ever

World of Warcraft(R): Wrath of the Lich King(TM) Shatters Day-1 Sales Record With More Than 2.8 Million Copies Sold in Its First 24 Hours, Blizzard Entertainment(R)’s Second World of
Warcraft Expansion is Now the Fastest-Selling PC Game Ever

IRVINE, Calif., Nov 20, 2008 (BUSINESS WIRE) –

Blizzard Entertainment, Inc. today announced that World of Warcraft(R)’s second expansion, Wrath of the Lich King(TM), has sold more than 2.8 million copies in its first 24 hours of availability*, making it the fastest-selling PC game of all time. This eclipses the previous record of nearly 2.4 million copies sold in 24 hours, set in January 2007 by Blizzard’s first World of Warcraft expansion, The Burning Crusade(R).Wrath of the Lich King was simultaneously released in North America, Europe, Chile, Argentina, and Russia on November 13; Australia, New Zealand, Singapore, Malaysia, and Thailand on November 14; and South Korea and the regions of Taiwan, Hong Kong, and Macau on November 18.

In celebration of the launch, more than 15,000 stores throughout the world had their doors open at midnight to welcome thousands of expectant players. Several of these locations were attended by Blizzard Entertainment representatives, who met players and signed copies of the game.

“We’re grateful for the incredible support that players around the world have continued to show for World of Warcraft,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “Wrath of the Lich King contains some of the best content we’ve created for the game so far, and we look forward to seeing even more players log in to experience it in the days ahead.”

“After a single day of availability, Wrath of the Lich King is already the bestselling PC game of 2008 at GameStop and ranks as one of our top-selling products so far this year,” said Bob McKenzie, GameStop’s senior vice president of merchandising. “In keeping with the tradition established by their previous releases, Blizzard Entertainment has again created a product that not only reflects their high standards of quality but is clearly an instant hit with gamers around the country.”

Prior to the launch of Wrath of the Lich King, World of Warcraft’s subscriber population had grown to more than 11 million players, further strengthening its position as the world’s most popular subscription-based massively multiplayer online role-playing game. More information about the new expansion can be found at the official Wrath of the Lich King website: www.worldofwarcraft.com/wrath.