Cuba ordena el cierre inmediato de establecimientos comerciales privados para juegos y películas

Cuba orders immediate closing of private rooms for games and movies | Cuba ordena el cierre inmediato de salas privadas para juegos y películas

Cuba ordena el cierre inmediato de salas privadas para juegos y películas

A muchas personas que les encanta ver películas y jugar juegos en el país comunista de Cuba están molestos debido a las normas más estrictas por parte de las autoridades.

El gobierno cubano ha ordenado el cierre de locales y viviendas privadas donde la gente había estado viendo películas en 3D y jugando videojuegos, declarando que las salas “3D” nunca han sido autorizadas y deben ser cerradas inmediatamente.

Muchas empresas que tienen licencia para ofrecer comida y refrescos han estado dejando a la gente ver películas y jugar videojuegos en habitaciones separadas pequeñas en los últimos años.

Los dueños de negocios están molestos porque no será capaces de recuperar el dinero que han gastado en su equipo. Los aficionados de los juegos y películas ahora tendrán menos opciones para divertirse. Sólo los cines estatales en mal estado son su única opción.

Según un mensaje publicado en el periódico Granma por el Comité Ejecutivo del Consejo de Ministros, “la exhibición cinematográfica (incluye las salas de 3D) y los juegos computacionales cesarán de inmediato en cualquier tipo de actividad por cuenta propia”.

Un artículo en el periódico dirigido por el gobierno Juventud Rebelde dijo que las salas de cine y juegos son la causa de la “frivolidad, mediocridad, pseudo cultura y banalidad”.

In English: Cuba orders immediate closing of private business premises for videogames and movies [http://elmundotech.wordpress.com/2013/11/03/cuba-orders-immediate-closing-of-private-business-premises-for-videogames-and-movies].

[Fuentes]: Diario Granma: Nota informativa sobre el trabajo por cuenta propia [http://www.granma.cubaweb.cu/2013/11/02/nacional/artic01.html]; El Patagonico: El Gobierno cubano cierra locales particulares de cine y videojuegos [http://www.elpatagonico.net/nota/219517-el-gobierno-cubano-cierra-locales-particulares-de-cine-y-videojuegos/]; NYTimes.com: Cuba to Close Private Venues for Movies and Video Games [http://www.nytimes.com/2013/11/03/world/americas/cuba-to-close-private-venues-for-movies-and-video-games.html?_r=0].

Nintendo welcomes Hulu Plus on the Wii | Nintendo le da la bienvenida a Hulu Plus en el Wii

[English]

Wii users now have a new application to watch videos on their home gaming console. Starting today, Hulu Plus members can take adavantage of Nintendo’s platform to enjoy watching their favorites shows in English and Spanish.

Tony Elison, senior director and general manager of Network Business at Nintendo of America, said the “Wii offers the most entertainment fun for everyone in the family, with an impressive selection of streaming movies and TV shows in addition to an unparalleled lineup of games that can’t be played anywhere else.”

The Hulu Plus streaming video service offers many English-language TV shows such as Modern Family (ABC), Family Guy (FOX), and The Office (NBC). For US Spanish-language content, Univisón (along with Galavisión and Telefutura) brings such shows as Aquí y Ahora, Protagonistas, & La Fuerza del Destino. Eleven Spanish-language TV channels and content providers will be bringing even more shows. Among those channels, there are Venevisión, Caracol Televisión, Azteca America, Butaca and seven more.

The Nintendo 3DS version of the Hulu Plus app will be available later this year. The service requires a $7.99 monthly subscription & a broadband connection.

[Español + Comunicado de Prensa]

NINTENDO HACE EQUIPO CON HULU PLUS PARA OFRECER MILES DE PROGRAMAS DE TELEVISIÓN ACTUALES Y PELÍCULAS CLÁSICAS EN LA CONSOLA Wii

La Exitosa Consola Expande sus Opciones de Entretenimiento con los Programas de Televisión Más Populares y Películas con Hulu Plus

 REDMOND, Wash. y LOS ANGELES, Ca.–(BUSINESS WIRE)– Los propietarios de Wii con acceso a Internet de banda ancha ahora tienen una nueva forma de ver sus programas de televisión y películas favoritas. A partir de hoy, los dueños de Wii pueden suscribirse a Hulu Plus por $7.99 al mes y emitir instantáneamente las temporadas actuales de los programas de TV de éxito como Family GuyGleeNew GirlVampire DiariesThe OfficeThe Biggest Loser y Modern Family, así como las temporadas completas de programas exitosos como Community y Grey’s Anatomy. Los niños pueden disfrutar una biblioteca creciente de favoritos incluyendo Arthur,Wild Kratts y Dinosaur Train, y las familias pueden escoger entre cientos de películas populares de Miramax y más.

“Wii ofrece la mayor diversión y entretenimiento para todos en la familia, con una selección impresionante de emisión de películas y programas de televisión, además de una colección sin paralelo de juegos, que no pueden jugarse en ningún otro lugar,” dijo Tony Elison, director senior y gerente general de negocios de red de Nintendo of America. “La consola Wii es el centro de la sala y, con la adición de Hulu Plus, millones de familias ahora tendrán aún más opciones para ver emisiones de programas de televisión y películas.”

“Queremos estar en todas partes, en cada pantalla de televisión en la que la gente quiera ver sus programas favoritos y descubrir otros nuevos, en su propio horario. Wii no es solamente uno de los aparatos de entretenimientos más importantes en la sala, sino una de las plataformas más adelantadas y requeridas por usuarios y suscriptores. Uniendo fuerzas con Nintendo, proporciona a millones de familias en todos los Estados Unidos, una forma inmediata de acceso a algunas de las temporadas recientes de sus programas favoritos on-demand desde su sala, a través de Hulu Plus” dijo Pete Distad, vicepresidente de mercadotecnia y distribución de Hulu.

Los usuarios que tengan una conexión de Internet de banda ancha, pueden visitar el Wii Shop Channel para descargar la aplicación de Hulu Plus sin cargo extra. La aplicación permitirá a los usuarios navegar usando el control Wii Remote y buscar sus programas favoritos de televisión, películas, cortos y más. Hulu Plus ofrece una gran variedad de contenido, incluyendo Hulu Latino, que ofrece cientos de horas de programación reciente y clásica en español incluyendo la temporada completa de programas de televisión en horario estelar de Univisión, Galavisión y Telefutura.

Hulu Latino ofrece la colección más amplia de contenido en español, disponible a través de un servicio de video en línea en los Estados Unidos. Con una suscripción a Hulu Plus, los admiradores de la programación en español, pueden encontrar y disfrutar cientos de horas de programas recientes y clásicos, incluyendo la temporada actual completa de programas de televisión en horario estelar, incluyendo La Fuerza del DestinoAquí y AhoraProtagonistas y Noche de Perros. Además de Univisión, Galavisión y Telefutura, Hulu estará ofreciendo contenido de 11 nuevos socios de contenido en español: Azteca America, Butaca, Caracol Televisión, Comarex, Estrella TV, Imagina US, Laguna Productions, Maya Entertainment, RCTV, Todobebe Inc. y Venevisión. El contenido de estos socios estará desarrollándose en Hulu Plus a través del año.

Durante el primer mes de lanzamiento, los usuarios que quieran descargar Hulu Plus para Wii y no tengan una cuenta existente de Hulu Plus, obtendrán una prueba sin cargo por dos semanas.

Hulu Plus también saldrá pronto en el sistema Nintendo 3DS, más adelante en este año, ofreciendo las temporadas recientes completas de series de televisión y películas populares a los fanáticos del entretenimiento dondequiera que ellos quieran.

Para mayor información, visite http://www.nintendo.com/wii o http://www.hulu.com.

Acerca de Nintendo: El pionero a nivel mundial en la creación de entretenimiento interactivo, Nintendo Co., Ltd., de Kyoto, Japón, fabrica y vende hardware y software para su consola Wii™ y las familias de sistemas portátiles Nintendo 3DS y Nintendo DS. Desde 1983, cuando lanzó el Nintendo Entertainment System, Nintendo ha vendido más de 3.9 billones de videojuegos y más de 620 millones de unidades de hardware mundialmente, incluyendo la actual generación Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi y Nintendo DSi XL, así como los sistemas Game Boy, Game Boy Advance, Super NES, Nintendo 64 y Nintendo GameCube. También ha creado íconos de la industria que se han convertido en nombres bien conocidos como Mario, Donkey Kong, Metroid, Zelda y Pokémon. Nintendo of America Inc., una subsidiaria en propiedad absoluta, con base en Redmond, Wash., sirve como oficina central para las operaciones de Nintendo en el Hemisferio Occidental. Para mayor información acerca de Nintendo, favor de visitar el sitio web de la compañía en http://www.nintendo.com.

Acerca de Hulu: Hulu es un servicio de televisión en línea cuya misión es ayudar a las personas a encontrar y disfrutar contenido de primera calidad cuando, donde y como lo quieran. Mientras luchamos por nuestra misión, aspiramos a crear un servicio que los usuarios, anunciantes y dueños de contenido, adoren sin límites. Hulu fue fundada en 2007 y es operada de manera independiente por un equipo dedicado con oficinas en Los Angeles, Nueva York, Chicago, Seattle, Tokyo, y Beijing. NBCUniversal, NewsCorporation, The Walt Disney Company, Providence Equity Partners y el equipo de Hulu comparten la propiedad de la compañía (www.hulu.com).

From Netflix, Qwikster is born: Netflix to offer TV shows and movies via online only, and Qwikster by mail

[English] – Translation of Spanish-language blog post published on Impre.com’s Piensa Digital below

From Netflix, Qwikster is born: Netflix to offer TV and movies via online only, and Qwikster by mail

[By: Alberto C. Saldamando]

After the recent loss of a million customers due to the increase in the cost of its services, Netflix has just posted an unexpected announcement for many.

Via the company’s blog, Netflix CEO Reed Hastings surprised everyone in a big way: the separation in the ways ways Netflix offers movies and TV shows.

In a few weeks, Netflix will only offer movies over the Internet, while the new sister company Qwikster will be in charge of mailing movies and other programs on DVD that customers want to see. In addition, Qwikster will be Blockbuster and GameFly’s newest competitor in the business of renting video games by mail.

For many people, perhaps this radical change gets to disappoint them, but Hastings explained in detail why:

So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently. It’s hard for me to write this after over 10 years of mailing DVDs with pride, but we think it is necessary and best: In a few weeks, we will rename our DVD by mail service to “Qwikster”.

There is still no starting date for Qwikster, but the web site is already available with an image saying the service will be launched

Source: Netflix Blog: An explanation and Some Reflections [http://blog.netflix.com/2011/09/explanation-and-some-reflections.html].

[Español] – Publicado en Impre.com-Piensa Digital – [http://blogs.impre.com/piensa-digital/2011/09/19/de-netflix-nace-qwikster-netflix-ofrecera-solo-programacion-por-internet-y-qwikster-por-correo/]

De Netflix, nace Qwikster: Netflix ofrecerá sólo programación de TV y películas por Internet, y Qwikster por correo

[Por: Alberto C. Saldamando]

Tras la pérdida reciente de un millón de clientes debido al aumento en el costo de sus servicios, la empresa Netflix acaba de dar un anuncio inesperado por varios.

Por medio del blog de la empresa, el presidente ejecutivo de Netflix, Reed Hastings, dio una gran sorpresa: la separación de las maneras en que Netflix ofrece películas y programas de televisión.

En unas pocas semanas, Netflix se encargará solamente en ofrecer películas por Internet, mientras que la nueva empresa hermana Qwikster se encargará de mandar por correo las películas y otros programas en DVD que sus clientes deseen ver. Además, Qwikster será el nuevo competidor de Blockbuster y GameFly en el alquiler o renta de videojuegos por correo.

Para muchas personas, este cambio radical quizá los desilucione, pero Hastings explica en detalle el porqué:

Así que nos dimos cuenta de que el ’streaming’ (distribución continua de audio y video) y los DVD por correo se están convirtiendo en dos negocios muy diferentes, con estructuras de costos muy diferentes, con diferentes beneficios que deben ser comercializados de maneras diferentes, y tenemos que dejar que cada uno cresca y funcione de manera independiente. Es difícil para mí escribir esto después de más de 10 años de mandar los DVD por correo con orgullo, pero creemos que es necesario y lo mejor: Dentro de pocas semanas, vamos a cambiar el nombre de nuestro servicio de DVD por correo a Qwikster.

Aún no hay una fecha de lanzamiento oficial de Qwikster, pero el sitio web ya está disponible con una imágen de que el servició será lanzado pronto.

Fuente: Netflix Blog: An explanation and Some Reflections [http://blog.netflix.com/2011/09/explanation-and-some-reflections.html].

[Video]

A new competitor in the digital battle of video-on-demand services

English | En español: [http://blogs.impre.com/piensa-digital/2010/12/28/un-nuevo-competidor-en-la-batalla-digital-de-videos-bajo-demanda/].

With the support of Sonic Solutions, Sears has begun distributing movies and TV shows over the Internet and has become the newest competitor of video-on-demand (VOD) digital services. Known as Alphaline Entertainment [http://alphaline.roxionow.com/], it currently allows comsumers to download new films the same day as the DVD and Blu-ray discs get to be on sale.

The deal between Sonic and Sears is part of a multi-year agreement in order to offer this service in as many devices as possible.

“Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences,” stated Karen Austin, President of Consumer Electronics for Sears.

Currently, the service works with Windows PCs (XP/Vista/7), RoxioNow-ready Blu-Ray players and Xbox 360 game consoles. Movies for rent cost $3.99, while recent movies cost $19.99. The price of older films varies.

It will be a long fight for Sears. Netflix has a great advantage for being the champion, however, Sears can still win. For now, Netflix and Redbox customers have to wait 28 days before they could get films that belong to certain Hollywood motion picture company. The same won’t happen with Sears.

For those people who can’t wait to watch a film as soon as it’s available on sale for home viewing, Sears’ plan is a good alternative, though you may have to pay a bit more for the inmediate rent of a movie, and some time for its download.

Source: RoxioNow-Powered Alphaline Entertainment Service Now Live and Providing Consumers Instant Access to Movies and TV Shows [http://www.prnewswire.com/news-releases/sears-and-kmart-team-with-sonic-to-launch-movie-download-service-112543749.html].

SCEA: Netflix to become a PS3 native app | Netflix a convertirse en una aplicación nativa del PS3

From/De: SCEA

Sony Computer Entertainment America, LLC (SCEA) today announced that streaming from Netflix will be available on the PlayStation®3 (PS3™) system as a native application in the United States on October 18, 2010. Instantly watching movies and TV episodes streamed from Netflix on the PS3 system previously required an instant streaming disc, and now PS3 system owners will have the added convenience of enjoying videos streamed from Netflix directly from the XMB™ (XrossMediaBar) menu. Additionally, the PS3 system will be the first consumer electronics device to support 5.1-channel surround sound on movies and TV shows streamed from Netflix, as announced by Netflix and Dolby Laboratories, Inc. today.

Several new enhancements are coming to the Netflix experience on the PS3 system that will make watching your favorite movies and TV shows better than ever. PS3 system owners with Netflix memberships will receive all of the new features at no additional cost to their Netflix monthly subscription.

  • Movies and TV shows from Netflix will be accessible from PS3’s XMB menu under a new Netflix icon under the Video category. To access Netflix, PS3 owners will need to sign-in with their PlayStation®Network account.
  • Support for Dolby Digital Plus 5.1-channel surround sound will enable users to experience premium-quality audio.
  • A new user interface, including the recently added search functionality, will deliver a much richer and faster browsing experience, making it easier to find the specific titles you’re looking for or to discover new content.
  • Some movies and TV shows will be viewable in 1080i resolution, offering an enhanced visual experience as more consumers adopt HDTVs.
  • The amount of time to start playback will be improved.
  • An increasing number of movies and TV shows will be viewable with subtitles or alternate audio tracks.

“With a new look and feel plus additional features such as 5.1 surround sound, Netflix on the PlayStation 3 delivers an amazing viewing experience for enjoying movies and TV shows streamed from the Internet to your living room,” said Greg Peters, Netflix vice president, product development. “We expect PS3 owners who have been instantly watching movies and TV shows streamed from Netflix will be pleased with the continued enhancements that we’re offering.”

Netflix has been available since November 2009 to U.S. PS3 system owners who are Netflix members and since last month to Canadian PS3 system owners when Netflix launched the service in Canada. Today’s announcement reinforces the PS3 system’s position as the most complete home entertainment hub on the market, enabling consumers to play HD games, watch Blu-ray Disc movies, listen to music, view photos, browse the Internet, and download content from the PlayStation Network, which has evolved into an innovative and all-in-one entertainment destination for PS3 owners.

To view a video demo of the new Netflix experience on PS3, please visit: http://blog.us.playstation.com/2010/10/14/netflixps3/.

Netflix: Movie Title Search on PS3 | Búsqueda de títulos de películas en el PS3

From/De: SCEA

PlayStation®3 Takes The Lead In Supporting Netflix As The First Gaming System in the Marketplace To Add Title Search

July 28, 2010 – Sony Computer Entertainment America (SCEA) LLC today announced that the PlayStation®3 (PS3™) system is the first computer entertainment system in the gaming market to get the latest version of the Netflix application for instantly watching movies and TV episodes as well as the only system to add a full title search capability. The search functionality is available now to all users who currently subscribe to Netflix and own PS3.

Netflix subscribers can access the service via the PS3 system through a free, instant streaming Blu-ray disc. Once within the application users simply enter a few letters and select the title they are looking for – they can begin watching their desired content in seconds.   Other consoles, in contrast, require Netflix subscribers to boot up their laptop or PC, go to the Netflix Web site, enter a search string, add the desired movie or TV show to their queue, and then go back to their console to choose and play that content. Netflix and SCEA will continue to expand on the entertainment experience delivered to PS3 system owners via the PlayStation®Network, including access via a native application in the coming months.

“The key to the PS3 system’s early access is support for our Continuous Improvement Architecture,” said Bill Holmes, vice president of business development for Netflix. “The Netflix application on the PS3 system gets updated by Netflix so easily that we can deliver frequent upgrades with the latest improvements to PS3 owners.”

Phil Rosenberg, SCEA senior vice president said, “We are thrilled to be the first in the marketplace to have Netflix search capability.   Search is fundamental to choosing movies and TV shows and we’re proud to be the only gaming system supporting the Netflix Continuous Improvement Architecture, which makes Netflix application improvements instantly available to the installed base of Netflix users on the PS3 system.”

Today’s news further solidifies the PS3 system as the most complete home entertainment hub on the market, enabling consumers to play high-definition games, watch Blu-ray movies, listen to music, view photos, browse the Internet, and download content from PlayStation Network − from exclusive games to blockbuster movies and popular TV shows.

Hulu Plus: PS3 exclusive until 2010 | Exclusivo de PS3 hasta el 2010

From/De: SCEA

PlayStation®3 System the First and Only Console to Offer Hulu Plus™ in 2010

Hulu Plus™ preview available today on PlayStation 3 to select PlayStation®Plus members; Release of Hulu Plus available to all PlayStation 3 owners in the United States in the coming months

FOSTER CITY, Calif., July 14 /PRNewswire/ — Sony Computer Entertainment America LLC (SCEA) and Hulu™, an online video service offering an expanded selection of television shows and movies, announced that the Hulu Plus™ preview will begin today on the PlayStation®3 (PS3™) computer entertainment system in the United States with the consumer release of Hulu Plus available to all PS3 owners set to occur in the coming months. PS3 is the first and only console with dedicated gaming functionality that will offer Hulu Plus in 2010. Hulu Plus will deliver a library of high-definition (HD) content including full seasons of popular TV shows and blockbuster movies from nearly 150 leading content companies. Content on Hulu Plus is complementary to the more than 23,000 movies and TV episodes already available on the PlayStation®Store.

“We are delighted to offer the Hulu Plus preview starting today on PlayStation 3 and that PlayStation 3 will be the only console to offer Hulu Plus in 2010,” said Jack Tretton, president and chief executive officer, Sony Computer Entertainment America LLC. “The combination of Hulu’s premium video library and PlayStation®Network’s expanding game and video catalogue further cements PlayStation 3 as the industry’s best entertainment device for all of your content experiences from games, TV shows and movies to live sports, original content and 3D.”

Starting today, a select group of PlayStation®Plus subscribers will gain access to a preview version of Hulu Plus for an additional $9.99 per month. All PlayStation Plus subscribers may download the free Hulu Plus application and, within it, request an invitation to the exclusive preview.

General availability of Hulu Plus in the United States is expected in the coming months on the PS3 computer entertainment system and additional Sony Electronics Internet-connected entertainment devices, including select BRAVIA® TVs and Blu-ray™ Disc players.

About Sony Computer Entertainment America LLC.
Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations.

Blu-ray Disc is a trademark. “PlayStation” and “PS3″ are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Visit us on the Web at www.us.playstation.com.

Netflix comes to the PS3 in November | Netflix llega al PS3 en noviembre

Shortlink to this post / Enlace corto a esta entrada: [http://wp.me/pi7rs-2bG]

From/De: Netflix Blog [http://blog.netflix.com/2009/10/netflix-coming-to-ps3.html]

Netflix coming to PS3

Greg Peters, VP of product development at Netflix, here. We’ve got good news for PS3 owners! Soon you will be able to instantly watch movies and TV episodes on your TV via your PS3. Today we announced that the PS3 is about to join the ever growing list of Netflix ready devices that allow streaming of movies and TV episodes whenever you want, as much as you want, all included in your unlimited Netflix subscription. The PS3 is a terrific Blu-ray and gaming platform that will get even better in November when we start streaming thousands of movies and TV episodes!

From/De: Netflix via PRNewswire

Coming Soon: Netflix Members Can Instantly Watch Movies and TV Episodes Streamed to TVs Via the PlayStation(R)3 Computer Entertainment System

With Movies Streamed Instantly from Netflix, Blu-ray/DVD Playback and Downloadable Videos via the PlayStation(R)Network, the PlayStation 3 System Offers The Industry’s Most Comprehensive Options for Watching Movies and TV Shows

FOSTER CITY, Calif. and LOS GATOS, Calif., Oct. 26 /PRNewswire-FirstCall/ — Sony Computer Entertainment America Inc. (SCEA) and Netflix, Inc. (Nasdaq: NFLX) today announced that they are joining forces to make thousands of movies and TV episodes from Netflix available to be streamed instantly to TVs via the PlayStation®3 (PS3(TM)) computer entertainment system. Netflix expects to begin streaming via the PS3 system next month at no additional cost to Netflix members in the United States who have a PS3 system.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091026/SF98455)

Today’s announcement pairs two of the most popular and fastest growing home entertainment brands in the U.S. The PS3 system’s installed base has reached close to 9 million units in the United States, and Netflix recently reported 11.1 million U.S. subscribers as of September 30.

The partnership further solidifies the PS3 system as the most complete home entertainment hub on the market today, enabling consumers to play high-definition games, watch Blu-ray movies, listen to music, view photos, browse the Internet, and download content from PlayStation®Network – from exclusive games to blockbuster movies and popular TV shows. PS3 system owners will soon enjoy an unparalleled experience watching their favorite movies and TV shows streamed instantly from Netflix, downloading from the PlayStation Network or watching Blu-ray/DVD media. The Netflix offering expands on the entertainment experience delivered to PS3 system owners via PlayStation Network.

For only $8.99 a month, Netflix members can instantly watch unlimited movies and TV episodes streamed to their TVs and computers via Netflix ready devices such as the PS3 system and can receive unlimited DVDs delivered quickly to their homes.

“The PlayStation 3 system has always been about more than just gaming, and it will soon be the only platform in the industry to offer consumers such a variety of convenient options for enjoying movies and TV shows,” said Jack Tretton, president and CEO, SCEA. “Whether you want to watch content on Blu-ray disc and DVD, download it from the PlayStation Network’s video delivery service, or stream videos instantly from Netflix, the PS3 system is the only solution that offers it all.”

“As instantly watching movies and TV episodes streamed from Netflix becomes an increasingly popular way to enjoy the Netflix service, our goal is to rapidly expand the devices that stream to our members,” said Netflix CEO and co-founder Reed Hastings. “As a leading game console and Blu-ray disc player, bringing Netflix to the PS3 system is a real win for both Netflix members and PS3 system owners.”

Initially, watching movies instantly streamed from Netflix via the PS3 system will be enabled by a free, instant streaming Blu-ray disc that is being made available to all Netflix members. The free instant streaming disc leverages Blu-ray’s BD-Live(TM) technology to access the Internet and activate the Netflix user interface on the PS3 system, which must be online via Wi-Fi or Ethernet.

Netflix members simply slide the disc into their PS3 systems to reveal movies and TV episodes that can be watched instantly. These titles are conveniently organized into a variety of categories based on members’ personal preferences, popular genres, new arrivals and members’ individual instant Queues. Members can use the Netflix Web site or navigate directly on their PS3 systems to add movies and TV shows to their Queues. With the PS3 system’s Wireless Controller, members can choose a movie to watch from their instant Queues or just play directly from any of the lists. They also have the ability to read synopses and rate movies. In addition, they have the option of fast-forwarding and rewinding the video stream via the Wireless Controller.

Netflix members and PS3 system owners can now reserve a free instant streaming disc for PS3 systems by going to www.netflix.com/ps3. Upon availability, the instant streaming disc will be delivered for free by first-class mail, generally one business day after members request it.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game consoles, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, the ground-breaking PlayStation®3 (PS3(TM)) computer entertainment system and its digital services which include the PlayStation®Network and the PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one® game console, the PlayStation 2 computer entertainment system, and the PlayStation 3 and PSP systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

About Netflix, Inc.

Netflix, Inc. (NASDAQ: NFLX) is the world’s largest online movie rental service, with more than 11 million subscribers. For only $8.99 a month, Netflix members can instantly watch unlimited movies and TV episodes streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. There are never any due dates or late fees. Netflix members can exchange DVDs as often as they want using a postage-paid return envelope. Members can choose from a vast selection of DVD titles and a growing library of movies and TV episodes that can be watched instantly. Netflix is partnering with leaders in consumer electronics to bring to market a range of devices that can instantly stream movies and TV episodes from Netflix directly to members’ TVs. These devices currently include Blu-ray disc players and new Internet TVs from LG Electronics; Blu-ray disc players from Samsung and Best Buy’s Insignia brand; the Roku digital video player; Microsoft’s Xbox 360 game console; TiVo digital video recorders; and, soon, the PS3 computer entertainment system and Internet TVs from Sony and VIZIO.

SOURCE Netflix, Inc.