Google sells Motorola to Lenovo for $2.91 billion | Google vende Motorola a Lenovo por $2,910 millones

Motorola: A Lenovo Company

Motorola: A Lenovo Company

[EN]: Lenovo, the Chinese company that took over IBM’s personal computer business in 2005 to become the best and largest PC maker, will restructure itself once more with the purchase of Motorola from none other than Google.

After buying Motorola for $12.5 billion in 2012 and now selling it to Lenovo, Google will still keep most of Motorola’s patents. Lenovo will just get 2000 patents in addition to a license on the remaining patents.

So, how will Lenovo shake up the smartphone industry? It is still too early to tell, but according to Google CEO Larry Page:

“Lenovo has the expertise and track record to scale Motorola Mobility into a major player within the Android ecosystem. This move will enable Google to devote our energy to driving innovation across the Android ecosystem, for the benefit of smartphone users everywhere.”

With hundreds of millions of dollars lost by Google in previous quarters, at least the company gets to keep Motorola’s Advanced Technology and Project division. Google has already sold off the set-top division of Motorola.

Now, Google will now be able to concentrate on the Android mobile operating system and stop its huge losses on Motorola, while Lenovo will do its best to become the third-best Android smartphone manufacturer in the United States.

[ES]: Lenovo, la empresa china que se hizo cargo de los negocios de computadoras personales de IBM en el 2005 para convertirse en la mejor y más grande fabricante de computadoras, se reestructurará en sí una vez más con la compra de Motorola de nada menos que Google.

Después de la compra de Motorola por US$12,500 millones en el 2012 y ahora venderla a Lenovo, Google seguirá manteniendo la mayor parte de las patentes de Motorola. Lenovo acaba de obtener 2.000 patentes, además de una licencia sobre las patentes restantes.

Así que, ¿cómo Lenovo sacudirá a la industria de teléfonos inteligentes? Todavía es demasiado pronto para decirlo, pero de acuerdo con el CEO de Google, Larry Page :

“Lenovo cuenta con la experiencia y antecedentes para convertir a Motorola Mobility en un jugador importante en el ecosistema Android. Esta medida le permitirá a Google dedicar nuestra energía a impulsar la innovación en el ecosistema Android, para el beneficio de los usuarios de smartphones en todas partes”.

Con cientos de millones de dólares perdidos por Google en los trimestres anteriores, al menos la empresa se ​​queda con la división de Proyectos y Tecnología Avanzada de Motorola. Google ya ha vendido la división de set-top de Motorola.

Ahora, Google será capaz de concentrarse en el sistema operativo móvil Android y detener sus enormes pérdidas en Motorola, mientras que Lenovo hará todo lo posible para convertirse en el tercer mejor fabricante de teléfonos inteligentes Android en los Estados Unidos.

[Source/Fuente]: The Verge: Google sells Motorola to Lenovo for $2.91 billion [http://www.theverge.com/2014/1/29/5358620/lenovo-reportedly-buying-motorola-mobility-from-google].

Silvina Moschini: “La publicidad móvil: el próximo gran desafío de las redes sociales” | “Mobile advertising: the next big challenge for the social networks” – Intuic

[EN] | [ES]:

La publicidad móvil: el próximo gran desafío de las redes sociales

 Las plataformas de sociabilidad online cada vez reciben más visitas desde dispositivos móviles. Pero su reto es convertir ese tráfico en dinero para potenciar su rendimiento comercial. ¿Cuáles son los planes de Facebook y Twitter?

Por: Silvina Moschini | CEO Intuic | The Social Media Agency

En diciembre de 2011, 425 millones de usuarios se conectaron a Facebook desde dispositivos móviles. Sin embargo, la red social creada por Mark Zuckerberg no ganó un centavo en términos de publicidad a partir de ese enorme caudal de tráfico. Mientras la versión tradicional de la plataforma demuestra su rentabilidad (durante el último año obtuvo ingresos publicitarios de U$S 3.7 mil millones), Facebook aún se encuentra frente al reto de lograr ganancias gracias al auge de los móviles, sin afectar la usabilidad de la plataforma.

Es que, con seis mil millones de líneas de telefonía móvil a nivel mundial y el porcentaje de teléfonos inteligentes también en franco ascenso, no quedan dudas de dónde estarán gran parte de los negocios del futuro para el marketing online. Twitter también ha tomado cuenta de esto, y anunció que sus “cuentas patrocinadas” estarán habilitadas para sus versiones en Android y iOS. Hasta ahora, los avisos publicitarios de la red de estaban disponibles en su sitio móvil estándar, pero no en las aplicaciones nativas para cada sistema operativo.

En el comunicado oficial que lanzó la red social de los 140 caracteres para informar de los cambios, se hace eje en la comodidad de uso de la plataforma móvil. Según la compañía, en las próximas actualizaciones de las aplicaciones móviles, los tweets promocionados se integrarán orgánicamente, y tendrán un aspecto similar al de cualquier otro mensaje.  Además, aparecerán en la línea de tiempo una sola vez, y desaparecerán a medida que  surjan publicaciones de otros usuarios.

En un principio, los mensajes patrocinados móviles serán vistos por aquellos navegantes que sigan a la marca en cuestión, y luego se van a ir incorporando de manera paulatina a todos los usuarios de la red. Por su parte, las cuentas patrocinadas serán mostradas en la sección “a quién seguir”, tal como sucede en la versión de escritorio de la plataforma. En la actualidad el 55% de los usuarios activos de Twitter se conectan a la red desde dispositivos móviles. Con esta incorporación paulatina de publicidad, la plataforma apuesta a generar un modelo de anuncios poco invasivo, que no impacte negativamente en la experiencia de los navegantes pero que, a la vez, le permita percibir más ingresos a partir de su creciente tráfico móvil.

Las dudas de Facebook

Su actual incapacidad para generar ganancias a partir de la publicidad en dispositivos móviles es una de las principales preocupaciones de la mayor red social. De hecho, fue mencionada como una de sus debilidades en la documentación que la propia compañía presentó ante las autoridades, en la preparación de su inminente salida a bolsa.

Por supuesto que Facebook podría comenzar a incluir publicidad en su plataforma móvil mañana mismo. Pero, al igual que en el caso de Twitter, lo que preocupa a la empresa creada por Mark Zuckerberg es cómo crear un modelo publicitario que no inunde a su interfaz con avisos y termine ahuyentando a los usuarios. La apuesta de la mayor red social es, en principio, imitar la estrategia de su principal competidor Twitter. Al igual que la red social de los 140 caracteres, Facebook planea implementar una solución publicitaria móvil en la cual los avisos aparezcan entre las actualizaciones tradicionales de la plataforma.

El desafío de combinar usabilidad con rentabilidad

Tanto en el caso de Facebook como de Twitter, la pregunta del millón es ¿estarán los anunciantes dispuestos a invertir su presupuesto publicitario en avisos que tengan la misma presencia visual que un mensaje tradicional? Paradójicamente, el éxito de las plataformas móviles está poniendo a las redes sociales en una encrucijada. En dispositivos con una pantalla más pequeña, el espacio para generar contenidos publicitarios sin incomodar a los usuarios es menor que en una computadora de escritorio. Las plataformas se encuentran entonces ante el reto de ofrecer nuevas modalidades publicitarias que logren convencer tanto a anunciantes como a usuarios.

Por el lado de los expertos en marketing, y de aquellas empresas que buscan incrementar su visibilidad a través de la presencia en dispositivos móviles, el desafío pasa hoy más que nunca por la calidad de los contenidos. En un ambiente cada vez más dinámico y cargado de información, las compañías que quieran diferenciarse deberán centrarse en dar a los usuarios información de valor agregado, y apostar a la interacción de dos vías como forma de reforzar su relación con los consumidores.

Lo cierto es que la movilidad es el gran paradigma que está cambiando la forma en que los usuarios navegan la red. Y, sin lugar a dudas, la revolución móvil traerá consigo nuevas soluciones y plataformas publicitarias destinadas a explotar su rentabilidad. Todos los sabemos: no hay modelo comercial que funcione sin una forma genuina de financiamiento. Los consumidores ya están en la red móvil, un reciente estudio presentado por la compañía de anuncios inMobi en el último Mobile World Congress  revela que los usuarios de teléfonos inteligentes y tablets consumen más contenidos a través de los dispositivos móviles que mediante la TV. El próximo desafío es que las marcas logren llegar a este enorme universo de consumidores potenciales, con estrategias inteligentes que no impacten negativamente en su experiencia de uso.

 [EN]: 

Mobile advertising: the next big challenge for the social networks 

The online sociability networks are receiving an increasing number of visits from mobile devices. But the challenge is to turn this traffic into money to boost their commercial performance. What plans do Facebook and Twitter have?

By: Silvina Moschini, CEO & Founder Intuic | The Social Media Agency

In December 2011, 425 million users logged on to Facebook from mobile devices. Nevertheless, the social network created by Mark Zuckerberg didn’t earn a cent from advertising from this enormous flood of traffic. While the traditional version of the platform demonstrates its profitability (during the last year it earned $3.7 billion from advertising income), Facebook is still faced with the challenge of making a profit, thanks to the rise in mobile use, without affecting the platform’s usability.

With six billion mobile phone lines worldwide and the percentage of smartphones rising sharply, there is no doubt where the big share of future business is for online marketing. Twitter has also taken this into account and announced that ‘Promoted Accounts’ will be made available for its Android and IOS versions. Until now, advertising messages on the web were available on its standard mobile website, but not on the native applications for each operative system.

In a press release announcing the changes by the 140 character social network, it underlines the user friendliness of the mobile platform. According to the company, in the next mobile application updates, promoted tweets will be integrated organically, and will look similar to any other messages. In addition, they will appear only once on the timeline, and will disappear as soon as other users’ tweets appear.

To begin with, the promoted tweets will be seen by those users who follow the brand in question, and will later be slowly integrated for all web users. For their part, promoted accounts will be shown on the ‘Suggestions for you’ feature, as happens in the PC version of the platform. Currently 55% of users active on Twitter log on from mobile devices. With this slow incorporation, the platform is betting on generating a minimally-intrusive advertising model that will not negatively affect user experience but will, at the same time, generate more income from the rise in mobile traffic.

Facebook’s doubts

Its current inability to generate income from mobile device advertising is one of the social network’s main worries. In fact, it was mentioned as one of its weaknesses in documentation that that the company itself presented to the authorities in preparation for its imminent listing on the stock market.

Of course Facebook could start to include advertising tomorrow. But, just like Twitter, what concerns the company created by Mark Zuckerberg is how to create an advertising model that doesn’t flood the interface with adverts and end up by driving users away. The bet by the biggest social network is, in principal, to imitate the strategy of its main competitor. Just like the micro blogging service, Facebook is planning to implement a mobile advertising solution in which adverts appear among the platform’s traditional updates.

The challenge of combining usability with profitability

Just as much in the case of Facebook as that of Twitter, the $64m question is, will advertisers be prepared to invest their advertising budget in adverts that have the same visual presence as a traditional message? Paradoxically, the success of the mobile platforms is presenting the social networks with a dilemma. In devices with a smaller screen, the space for generating advertising content without bothering users is smaller than that of a PC. Platforms are therefore faced with the challenge of offering new advertising modalities that manage to convince both advertisers and users.

From the angle of marketing experts, and that of businesses that are looking to increase their visibility through their presence on mobile devices, the challenge has today become a question of content quality. In an increasingly dynamic environment loaded with information, companies that want to standout will have to concentrate on giving users information with added value, and commit themselves to two-way interaction as a way of reinforcing their relation with consumers.

What is true is that mobility is the great paradigm that is changing the way users surf the web. And, undoubtedly, the mobile revolution will bring with it new solutions and advertising platforms destined to exploit profitability. We all know that there is no advertising model that works without a genuine form of financing. Consumers are already using the mobile web, a recent study presented by the advertising company inMobi at the last Mobile World Congress revealed that smartphone and tablet users consume more content through their mobile devices than through TV. The next challenge is for brands to reach this enormous potential customer universe with intelligent strategies that do not negatively affect user experience.

Professional Profile: http://www.linkedin.com/in/smoschini

Professional Photograph: http.//www.flickr.com/photos/63113105@N02

Find us on:          

 Silvina Moschini is CEO and Founder of Intuic | The Social Media Agency. Expert in Social Media Marketing and Online Visibility, she is frequently invited to give her opinions in prestigious media such as CNN. Born in Argentina, Silvina has developed an important career in businesses in the communication field such as Visa International, Compaq Computer Corporation and Patgon.com. This leads her to travel around the world constantly and establish herself in cities such as Miami and Barcelona.

About Intuic:

INTUIC | The Social Media Agency is a multinational interactive marketing agency specializing in online visibility and social media. It was founded in 2003 by Silvina Moschini as part of KMGi, the award-winning online visibility corporate group that includes KMGi Studios, Wikiexperts.us, Publicity Guaranteed, The Syndicated News, and All Online Advertisers.

INTUIC is positioned in the market as an innovative and cutting-edge agency, with the knowledge and experience needed to develop holistic and interactive marketing and communication campaigns. It has offices in Mexico, Argentina, USA, Italy, Spain, and England, with significant support in five additional locations.

www.intuic.com

T-Mobile’s Valentine’s Day Special: A free mobile device for your loved one | Un disposotivo móvil gratis para tu ser querido

[English]

Valentine’s Day is already around the corner, and tomorrow, Saturday, February 11th will be the only day that you can take advantage of a great mobile offer. The mobile network operator company T-Mobile will offer the opportunity to get smartphones or tablets for free (either Windows Phone, Blackberry or Android) to its new and existing customers.

Among the featured smartphones, there are the HTC 4G Amaze (to be updated to version Ice Cream Sandwich 4.0 of Android in late March), the BlackBerry Bold 9900, the Samsung Galaxy S II, and the Springboard tablet. With the required two-year contract, people could save up to $450 dollars, depending on the value of the device they choose. All interested consumers will have to buy the device they’re interested in and complete the mail-in rebate to receive the value of the chosen smartphone(s) or tablet(s).

Current customers who have signed up with T-Mobile less than a year and a half are not elegible for this offer. Only up to 3 devices can be bought. Those who get one or more will also take advantage of the cost of the  double data service at a regular price.

All the T-Mobile stores and authorized distributors will be participating in this offer. Don’t let this opportunity go by. You will also be able to do it from home tomorrow at http://deals.t-mobile.com/vday-free-phones.

[Español]

El día de San Valentín ya está a la vuelta de la esquina, y mañana sábado 11 de febrero será el único día en que se podrá aprovechar una gran oferta móvil. La empresa operadora de red móvil T-Mobile ofrecerá a sus clientes nuevos y actuales la oportunidad de conseguir teléfonos inteligentes o tabletas gratis (ya sean Windows Phone, Blackberry o Android) .

Entre los teléfonos inteligentes más destacados se encuentran el HTC Amaze 4G (que será actualizado a versión Ice Cream Sandwich a finales de marzo), el BlackBerry Bold 9900, el Samsung Galaxy S II, y la tableta Springboard. Con el contrato de dos años requerido, los consumidores podrían ahorrarse hasta $450 dolares, según el valor del dispositivo que elijan. Los consumidores interesados tendrán que comprar el dispositivo que les interese y completar el formulario de reembolso por correo (mail-in rebate) para recibir el valor de cada teléfono inteligente o tableta escogida.

Los clientes actuales que lleven menos de año y medio con T-Mobile no son elegibles para esta oferta. Solo se pueden comprar hasta tres dispositivos. Aquellos que consigan uno o más también se aprovecharán del costo de servicio de data doble a precio regular.

Todas las tiendas de T-Mobile y sus distribuidores autorizados participarán en esta oferta. No dejen pasar esta oportunidad. También podrás hacerlo desde tu hogar mañana al visitar http://deals.t-mobile.com/vday-free-phones.

[Source/Fuente]: T-Mobile’s Valentine’s Day Special [http://deals.t-mobile.com/vday-free-phones]; T-Mobile Offers Free Smartphone Love For Valentine’s Day [http://www.huffingtonpost.com/2012/02/09/t-mobile-valentines-day-2012_n_1265727.html]; T-Mobile’s February 11th Valentine’s Day Sale Is A Go, Marketing Could Begin As Early As Today [http://www.tmonews.com/2012/02/t-mobiles-february-11th-valentines-day-sale-is-a-go-marketing-could-begin-as-early-as-today/].

Apple: “Steve Jobs Resigns as CEO of Apple” | Steve Jobs renuncia como jefe ejecutivo de Apple

[Click here to read the English-language press release]
[Español-Publicado en Impre.com-Piensa Digital-http://blogs.impre.com/piensa-digital/2011/08/24/apple-steve-jobs-renuncia-a-su-posicion-de-jefe-ejecutivo/]

Uno de los co-fundadores de la empresa Apple acaba de anunciar la renuncia de su posición como jefe ejecutivo principal.

Steve Jobs, cuya compañía es sinónima con reproductores de música (iPod), una marca popular de teléfonos móviles (iPhone), tabletas (iPad) y computadoras iMac en el mundo de dispositivos electrónicos, anunció su renuncia el día de hoy.

De parte de la junta de la empresa, Art Levinson dijo: “la extraordinaria visión y el liderazgo de Steve salvó a Apple y la guió hacia su posición como compañía mundial de tecnología más innovadora y valiosa. Steve ha realizado innumerables contribuciones para el éxito de Apple, y que ha atraído e inspirado a los empleados inmensamente creativos de Apple y al equipo ejecutivo de primera clase. En su nuevo papel como presidente de la junta, Steve continuará sirviendo a Apple con su visión única, creatividad e inspiración”.

Tim Cook ha sido nombradocomo el nuevo jefe ejecutivo y formará parte de la misma junta con Steve Jobs.

Actualización 2: Se piensa que la renuncia de Steve Jobs como jefe ejecutivo es debido a su salud. Desde comienzos de este año, Jobs había recibido una baja médica, mientras que Cook desempeñaba todas las operaciones diarias de él. Continuaba Jobs con su participación en las decisiones más primordiales de la empresa. En junio de 2009, Jobs había tenido un transplante de higado.

Con la renuncia de Jobs, parece que hoy ha llegado el final de una era para Apple.

Actualización 1 | Update 1 : Carta corta de la renuncia de Steve Jobs | Short letter of resignation of Steve Jobs

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve

[En español]

A la Junta de Directores y la Comunidad de Apple:

Siempre dije que cuando llegara el día en que no pudiera cumplir con mis tareas y las expectativas que de mi se tienen como CEO de Apple, yo sería el primero en dejarles saber. Desafortunadamente, ese día llegó.

A través de este medio presento mi renuncia como jefe ejecutivo de Apple. Me gustaría seguir, si la Junta de Directores lo permite, como presidente de la Junta, director y empleado de Apple.

Mientras entra en funciones mi sucesor, recomiendo que Tim Cook sea el jefe ejecutivo de Apple.

Creo que los días más prometedores y brillantes Apple están por venir. Y me veo, en un futuro, contribuyendo al éxito de la empresa desde mi nueva función.

Muchos de mis grandes amigos los conocí trabajando en esta empresa. Así que agradezco a todos por todos los años que hemos laborado juntos.

Steve

Source/Fuente: Apple.com: Carta de Steve Jobs [http://www.apple.com/pr/library/2011/08/24Letter-from-Steve-Jobs.html], Apple.com: Steve Jobs Resigns as CEO of Apple [http://www.apple.com/pr/library/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple.html].

[English]

CUPERTINO, Calif.–(BUSINESS WIRE)– Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO. Jobs has been elected Chairman of the Board and Cook will join the Board, effective immediately.

“Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company,” said Art Levinson, Chairman of Genentech, on behalf of Apple’s Board. “Steve has made countless contributions to Apple’s success, and he has attracted and inspired Apple’s immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration.”

“The Board has complete confidence that Tim is the right person to be our next CEO,” added Levinson. “Tim’s 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does.”

Jobs submitted his resignation to the Board today and strongly recommended that the Board implement its succession plan and name Tim Cook as CEO.

As COO, Cook was previously responsible for all of the company’s worldwide sales and operations, including end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. He also headed Apple’s Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

NOTE TO EDITORS: For additional information visit Apple’s PR website (www.apple.com/pr), or call Apple’s Media Helpline at (408) 974-2042.

© 2011 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Google to Buy Motorola Mobility | Google compra Motorola Mobility

[English]

Google has just announced this morning the acquisition of Motorola Mobility for $12.5 billion. Android, Google’s mobile platform, has become one of the leading smartphone operating systems.  Motorola had become a partner of Google, just like many other companies, with the release of the Android OS in 2008. With Google’s purchase of the telecommuniations company, Motorola will become a separate business of the search-engine company.

[Español]

Google acaba de anunciar esta mañana la adquisición de la empresa Motorola Mobility por $12,5 billones. Android, la plataforma móvil de Google, se ha convertido en uno de los principales sistemas operativos para teléfonos inteligentes. Motorola se había convertido en un socio de Google, al igual que muchas otras empresas, con el lanzamiento del sistema operativo Android en el año 2008. Con la compra de Google de la compañía de telecomunicaciones, Motorola se convertirá en una entidad separada de la empresa de motores de búsqueda.

[Press Release | Comunicado de prensa]

From/De: Google

Google to Acquire Motorola Mobility

Combination will Supercharge Android, Enhance Competition, and Offer Wonderful User Experiences

Aug. 15, 2011

MOUNTAIN VIEW, Calif. & LIBERTYVILLE, Ill. – Aug. 15, 2011 – Google Inc. (NASDAQ: GOOG) and Motorola Mobility Holdings, Inc. (NYSE: MMI) today announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of about $12.5 billion, a premium of 63% to the closing price of Motorola Mobility shares on Friday, August 12, 2011. The transaction was unanimously approved by the boards of directors of both companies.

The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business.

Larry Page, CEO of Google, said, “Motorola Mobility’s total commitment to Android has created a natural fit for our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers. I look forward to welcoming Motorolans to our family of Googlers.”

Sanjay Jha, CEO of Motorola Mobility, said, “This transaction offers significant value for Motorola Mobility’s stockholders and provides compelling new opportunities for our employees, customers, and partners around the world. We have shared a productive partnership with Google to advance the Android platform, and now through this combination we will be able to do even more to innovate and deliver outstanding mobility solutions across our mobile devices and home businesses.”

Andy Rubin, Senior Vice President of Mobile at Google, said, “We expect that this combination will enable us to break new ground for the Android ecosystem. However, our vision for Android is unchanged and Google remains firmly committed to Android as an open platform and a vibrant open source community. We will continue to work with all of our valued Android partners to develop and distribute innovative Android-powered devices.”

The transaction is subject to customary closing conditions, including the receipt of regulatory approvals in the US, the European Union and other jurisdictions, and the approval of Motorola Mobility’s stockholders. The transaction is expected to close by the end of 2011 or early 2012


Webcast Information

Google and Motorola Mobility will hold a conference call with financial analysts to discuss this announcement today at 8:30am ET. The toll-free dial-in number for the call is 877-616-4476 (conference ID: 92149124). The call will also be webcast live athttp://investor.shareholder.com/media/eventdetail.cfm?eventid=101369&CompanyID=ABEA-3VZHGF&e=1&mediaKey=A21887C59EBAAC12F1BCF4D43C080953. The webcast version of the conference call will be available through the same link following the conference call.


About Motorola Mobility
Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people’s lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.

Media Contacts (for media and analysts only):

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Zen Studios: “Zen Pinball THD” [Android] – ‘Sorcerer’s Lair’ Trailer

From/De: Zen Studios

ZEN Studios Brings Popular ZEN PinballTM to Android Smart Phones and Tablets with NVIDIA Tegra

Leader in Video Game Pinball Delivers a Console-Quality Experience for Tegra Zone; Game to be featured at Google I/O 2011

Los Angeles – May 9, 2011 – ZEN Studios is proud to unveil ZEN Pinball THD, an optimized version of its hit PlayStation 3 game, for NVIDIA® TegraTM-powered smart phones and tablets.

ZEN Pinball THD will be available soon on Tegra Zone, a free app on Android Market™ that provides a one-stop destination for the richest games for Tegra-powered super phones or tablets.

Available for the first time on any mobile platform, ZEN Pinball THD harnesses the power of Tegra’s GeForce® GPU and dual-core CPU to produce a hyper-realistic, graphically-rich pinball gaming experience. The game sets a new standard for realistic ball physics and graphical detail in pinball video games employing cutting-edge visuals, challenging tables, true-to-life ball and table physics and combines them with innovative features not found in any other pinball game.

With a variety of in-game missions, head-to-head online multiplayer bouts and multi-day worldwide tournaments, ZEN Pinball THD offers the ultimate arcade experience for casual gamers and pinball enthusiasts alike, now on Tegra-powered super phones and tablets.

“We’re really impressed with the never-before-seen experiences that Tegra brings to mobile devices,” said Zsolt Kigyossy, Managing Director for ZEN Studios. “ZEN Pinball THD really takes advantage of Tegra’s graphics power for out-of-this-world detail and realism. It looks absolutely stunning. Pinball fans are going to love it.”

Ashu Rege, Vice President of Content and Technology at NVIDIA, added: “ZEN Pinball is one of the best arcade games on game consoles. And ZEN Studios is bringing that same experience to mobile devices for the very first time. It speaks volumes they’ve chosen Tegra as the platform to make this happen.”

ZEN Pinball THD features several different vibrant, 3D tables, including the Sorcerer’s Lair table. ZEN Studios will be showing the Sorcerer’s Lair table for ZEN Pinball THD at the 2011 Google I/O Developer Conference in San Francisco from May 10-11, 2011. Attendees and press are welcome to stop by the Developer Sandbox for a demonstration.

Sorcerer’s Lair is set in an ancient magical Citadel, with players assuming the role of a brother and sister duo who find themselves outmatched by an evil Sorcerer. In order to survive the Sorcerer’s arsenal of attacks, including skeletons, spiders and ghosts, the pair must uncover magical secrets that will aid in their offense. Befriended by Whisper, a friendly ghost trapped in the Citadel, the duo are able to end the Sorcerer’s reign and restore the Citadel to its peaceful existence.

Featuring multiple modes of play, achievements, a robust social platform including global leader boards, interactive 3D models, and online multiplayer competition, ZEN Pinball THD continues the rich pinball tradition established by ZEN Studios, the definitive leader in pinball videogames.

For assets and information about Zen Pinball THD and the Sorcerer’s Lair table, please visit the ZEN Studios press site: http://www.zenpinball.com/press.html

About ZEN Studios

ZEN Studios is a global producer and digital publisher of interactive entertainment software for all leading game platforms including Microsoft Xbox 360®, PlayStation®3 computer entertainment system, PSP® (PlayStation®Portable) system, Nintendo DS™, Wii, Apple iPhone / iPod Touch. The company is headquartered in Budapest, Hungary with representative offices in Canada and California. ZEN Studios has worked with some of the largest intellectual properties in the videogame industry, including Capcom’s Street Fighter and Marvel Comics’ The Punisher.  ZEN’s Pinball FX2 franchise on Xbox LIVE® Arcade is one of the most popular titles on the platform. The studio launched Marvel Pinball in December, 2010.  For more information about ZEN Studios, please visit www.zenstudios.com.

Augmented Reality on Your Phone | La realidad aumentada en tu teléfono

Perhaps the next killer application. Why? Because it brings information into your camera-enable mobile  phone wherever you point it to. Augmented Reality is becoming the next great main feature for phones and computers as well and it could change the way we get information in real-time and play games. It’s one of the technologies I’m really looking forward to. Read the following press release and watch the video.

Quizás la próxima aplicación asesina. ¿Por qué? Porque aporta información a sus cámaras de teléfono móvil a donde sea que ustedes lo dirijan. La realidad aumentada se está convirtiendo en la próxima gran característica principal para los teléfonos y los ordenadores y podría cambiar la manera en que recibimos información en tiempo real y jugamos juegos. Es una de las tecnologías que estoy esperando con interés. Lean el siguiente comunicado de prensa (en inglés) y vean el video.

From/De: GoWeb3D

GoWeb3D to Deliver “Layars” On Mobile Augmented Reality Browser

GoWeb3D is selected as one of 50 developers globally to deliver content on Layar, the revolutionary new mobile augmented reality browser. Layar displays real time digital information in your mobile screen right on top of reality. Contact GoWeb3D to be among the first to deliver content via mobile augmented reality.

Boulder, CO and Gurgaon, India (PRWEB) July 15, 2009 — GoWeb3D has been selected as one of 50 developers globally to deliver content on Layar, the revolutionary mobile augmented reality browser. Layar displays real time digital information about your company, products, or services on top of reality in the camera screen of your mobile phone.

“GoWeb3D is ready to take orders to build augmented reality Layars for the mobile,” said Dave Elchoness, Managing Director of GoWeb3D in the US. “Imagine holding up your phone and seeing information about the world around you overlaid on the real life locations in the screen. For example, fast food chains, retailers, banks, realtors, and web 2.0 providers, just to name a few, can benefit from this amazing technology immediately and GoWeb3D can help.”

gI_0_layarorange

GoWeb3D will deliver content for Layar, the mobile augmented reality browser.

“Take the wealth of information on the web and overlay it on your mobile’s camera view. That’s Layar. Even better, you can click through to information about what you’re seeing,” remarked Rahul Dutta, Managing Director of GoWeb3D in India. “So say you’re looking for a great restaurant nearby. Hold up the phone, select the right Layar, read reviews, and walk towards the marker. Want to make dining reservations? Just tap on the marker. Or how about searching for real estate? Hold up the phone and see all the housing options around you!”

Contact GoWeb3D to learn more about Layar and how you can benefit.

About GoWeb3D:
GoWeb3D is an award winning full service virtual worlds, web3D, web 2.0, and mobile augmented reality strategy, design, products, and development firm based in the US and India. GoWeb3D has extensive experience in Second Life, Opensim, and 3Dxplorer, among several other other social media and virtual world/web3D platforms. GoWeb3D is developer on Layar, the mobile augmented reality browser. GoWeb3D is a Nasscom Top 50 IT Innovator in India (as Trimensions Metaverse Development), and a Software & Information Industry Association (SIIA) Innovation award recipient in the US.

About Layar:
Layar is a mobile augmented reality browser, developed by the Amsterdam-based company SPRXmobile. It displays real time digital information on top of reality in the camera screen of your the mobile phone. Layar was first released on June 17, 2009 in the Netherlands for Android phones. A version for the iPhone 3GS will be released end of summer; any other mobile phone with a GPS and compass will be considered.

Browse the World!

For more information, please contact Dave Elchoness in the US at 1-720-314-1725, dave (at) GoWeb3D.com, or Rahul Dutta in India at +91 9811778238, rahul (at) GoWeb3D.com.